![]() Tastewise, General Mills’ cereal overhaul should be “imperceptible” to consumers, Murphy said. “People taste with their eyes sometimes.” Reformulations are also risky because consumers might reject them, and not only for taste, but for color. “We are investing money into the product and we are not going to pass that down to consumers,” Murphy said. Such product reformulations can be expensive, though Mills declined to disclose the cost of its cereal project. General Mills started tinkering with artificial colors and flavors in cereal about two years ago. While such artificial-be-gone announcements are propelled by marketing, companies are responding to consumers’ changing perceptions. Nestlé earlier this year said it would remove artificial flavors from its chocolate candy, while Kraft nixed the stuff from its mac and cheese. Over the past month, Subway and Taco Bell announced they were dropping artificial colors and flavors. Packaged food makers and restaurant companies of many stripes have concluded that artificial anything isn’t good for business these days. Murphy said he “didn’t think there’s any question” that removing artificial colors and flavors would help the beleaguered cereal market. cereal business has been declining the past few years, as consumers move toward protein-rich options from Greek yogurt to old standards like eggs. Trix and Cocoa Puffs are historic kid favorites, while Lucky Charms - one of General Mills’ top selling cereals - does well in the adult market, too.īut the U.S. business, and the company and Kellogg each own about 30 percent of the nation’s cereal market. Marshmallows are more difficult to retool - without effecting taste, texture and appearance - than grain flakes or puffs.Ĭereal is General Mills’ largest U.S. Lucky Charms, Count Chocula and other cereals with marshmallows will take the longest to reformulate. By the end of 2016, the company expects 90 percent of its cereal portfolio to be free of them, with the remainder going natural in 2017. ![]() Murphy said that over 60 percent of General Mills cereals already have no artificial colors or flavors. That means Red 40, Yellow 6, Blue 1 and other artificial dyes common in some cereals - particularly kids cereal - will give way to colors made from spices and fruit and vegetable juice concentrates. They don’t want labels chock-full of “colors with numbers and ingredients you can’t pronounce.” “Consumers increasingly want the ingredient list for their cereal to look like what they pull out of their pantry,” Jim Murphy, president of General Mills U.S. ![]() But it’s the latest of several big food companies to dump artificial colors and flavors.Īs more consumers have become wary of processed foods, they’ve gravitated toward “clean” labels free of stuff that doesn’t look natural. cereal maker to systemically extract artificial colors. Golden Valley-based General Mills appears to be the first major U.S. ©General Mills.General Mills announced Monday it will remove all artificial colors and flavors from its cereals beginning with Trix, Cocoa Puffs and Reese’s Puffs by the end of 2015. Produced with genetic engineering We serve the world by making food people love. You can be assured of proper weight even though some settling of contents normally occurs during shipment and handling. This package is sold by weight, not by volume. Whole grain per serving at least 48g recommended daily. ![]() All general Mills big G cereal contains more whole grain than any other single ingredient. Total net wt 2 lb 6.5 oz (38.5 oz) (1.0kg).įirst ingredient whole grain: A whole grain food is made by using all three parts of the grain. Trix™: Naturally fruit flavored sweetened corn puffs with other natural flavors. Cocoa Puffs™: Naturally flavoured frosted corn puffs. Lucky Charms™: Frosted toasted oat cereal with marshmallows. Lucky Charms™, Cocoa Puffs™, Trix™ Cereal Variety Pack.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |